Crunch Fitness franchisee CR Fitness Holdings reports surpassing 1 million members nationwide, or roughly one-third of the 3 million worldwide, marking a major milestone in the brand’s expansion and industry impact.
“Reaching one million members is a powerful reminder of why we do what we do,” said Tony Scrimale, CEO of CR Fitness Holdings. “It represents millions of workouts, goals achieved and communities strengthened. We’re proud to grow alongside our members and continue expanding the Crunch experience across the country.”
CR Fitness Holdings operates 93 Crunch Fitness member clubs across Florida, Georgia, North Carolina, Tennessee, and Texas, with continued expansion in Arizona. The leadership team also includes Vince Julien, Geoff Dyer, and Jeff Dotson.
The company is backed by North Castle Partners (NCP), a private equity firm that also maintains active lifestyle market investments in Therabody, Sparx Hockey, Five Iron Golf, Full Swing Golf, and Echelon Fitness, among others. NCP was an earlier investor in Equinox, Octane Fitness, Performance Bicycle, Ibex Outdoor Clothing, and Cascade Helmets.
Image courtesy CR Fitness Holdings










