Crunch Fitness has appointed Chris Flowers, Esquire, as the company’s new general counsel. In his role, Flowers will oversee the company’s legal operations and support the administration of its domestic and international franchises, advising the executive team and working directly with franchise owners.
“Bringing Chris on board as our General Counsel strengthens the Crunch team,” said CEO Jim Rowley. “His strong background in corporate law and the fitness and wellness industries equips us with the legal insight we need to support our fast-growing business and franchise network.”
Flowers brings over a decade of legal experience across corporate law, litigation and as in-house counsel, along with experience managing complex franchise systems for high-growth companies. Most recently, he served as Deputy General Counsel at Restore Hyper Wellness, where he also held positions as Interim General Counsel and Assistant General Counsel. Earlier in his career, he served as in-house counsel at Camp Gladiator and as a litigation attorney at Thompson, Coe, Cousins & Irons, L.L.P., and Godfrey & Kahn, S.C.
“Chris is joining Crunch at exactly the right moment,” added Chequan Lewis, president of Crunch Fitness. “As our brand expands across new markets, both in the U.S. and internationally, his legal experience and leadership will be invaluable in guiding us through the next phase of growth. With Chris in this role, we can focus on strengthening relationships with franchisees and communities while keeping the Crunch experience front and center.”
“I’m excited to join Crunch at such a pivotal moment in its journey,” said Flowers. “Crunch has built a brand that not only makes serious fitness fun but also fosters community and inclusivity, which deeply resonates with members. For me, this position is the perfect intersection of passion and purpose. Applying my skills in the legal profession for an incredible company, and to be a part of a transformative team whose collective work with committed franchise partners is making a real impact on people’s lives, is a thrill for me.”
Images courtesy Crunch Fitness/LinkedIn
