Cross Company Begins Operating as Costa Inc.

Cross Company (ATX), the maker of Costa and Native premium sunglasses, has begun operating under the name Costa Inc.
 
Earlier this month, the company sold its legacy Cross Accessory Division, and the rights to the A.T. Cross name which has historically been associated with the writing instrument business.
 
“We are excited about our new direction,” said David G. Whalen, chief executive officer of Costa Inc. “Changing our name to Costa Inc. aligns the corporation's identity with our largest brand and continues our evolution into a growth company focused on the continued rapid expansion of our premium sports sunglass business.”
 
The company's NASDAQ symbol will remain ATX. The company's corporate website is now www.costabrands.com. Email address for the corporate entity will migrate to the @costabrands.com suffix. The company's corporate headquarters has moved to 24 Albion Road, Suite 330, Lincoln, RI 02865. Primary operating locations remain in Daytona Beach, Florida and Denver, Colorado.