Footwear company Crocs Inc. on Wednesday announced that the company has partnered with Susan G. Komen, the world’s leading breast cancer organization, to support the organization’s fight to save lives through a new, limited edition collection launching in time for National Breast Cancer Awareness month.
On Oct. 1, 2018, Crocs will launch a new, limited edition collection throughout the United States, including its territories, featuring Susan G. Komen’s iconic pink Running Ribbon. The special Komen edition Classic Clog (US MSRP of $49.99) and Jibbitz charm (U.S. MSRP of $1.99) will be available on crocs.com and at select stores and will expand to two additional styles for the Spring/Summer 2019 season.
Crocs will donate $3 to Susan G. Komen for each pair of Komen-licensed Classic Clogs and $0.25 for each Komen-licensed Jibbitz charm sold from Oct. 1, 2018, to Nov. 30, 2019 in connection with the Crocs Promotion, with a guaranteed minimum donation of $50,000. The Running Ribbon included on these limited-edition products is a registered trademark of Susan G. Komen.
“Susan G. Komen’s leadership in breast cancer research and providing support for those in need across the country has set the standard in providing hope and care for women and men who are impacted by breast cancer,” said Michelle Poole, Crocs SVP of global product and marketing. “Crocs is proud to be a partner in Komen’s inspiring mission and is dedicated to helping save lives from breast cancer through its brand values and actions.”
“We are excited that Crocs has joined with us to make a significant impact in the fight to end breast cancer, a disease that claims more than 41,000 lives each year. Through this partnership, Crocs and its customers prove they are More Than Pink,” said Christina Alford, Komen’s senior vice president of development. “We salute Crocs for its commitment and determination to help save lives.”