Crocs, Inc. was named a Top Company of the Year by ColoradoBiz magazine in the consumer business category. The award was presented during the 2012 ColoradoBiz Top Company Awards ceremony on September 12 in Denver. Crocs was recognized for its financial performance, brand evolution and philanthropic efforts over the past 12 months.
The ColoradoBiz Top Company Awards recognize companies with headquarters or a strong presence in Colorado for their achievements over a 12 month period. Companies can be nominated in 14 different categories and are judged on financial performance, community involvement and outstanding achievements in areas such as product innovation, operational excellence and marketing effectiveness. Winners are selected by a panel of business professionals and policy officials.
Contributing to Crocs' achievement as Top Company was its financial performance during the past 12 months. At the end of 2011, Crocs surpassed $1 billion in annual revenue for the first time in its 10 year history. The company shifted from five quarters of losses to eight consecutive quarters of profits, swinging its stock value from less than $1 in 2009 to one of NASDAQ's top performers in 2011. The positive momentum continued into 2012, with two quarters of strong earnings results to-date.
“We're honored to be recognized as a Top Company by ColoradoBiz for our strong financial performance and community stewardship during the past year,” said John McCarvel, president and CEO of Crocs. “This award is a testament to the passion and dedication of our employees who are committed to the continued growth of the Crocs brand. I am proud to accept this award on their behalf.”
In addition to its financial growth, Crocs was recognized for the successful execution of its first fully in-house marketing campaign. The “Crocs Inside” campaign focuses on product diversity and highlights the comfort found in each pair of Crocs' more than 300 footwear styles.
The company's commitment to giving back to the local and global communities in which it does business also contributed to its Top Company designation. Since 2007, more than 3 million pairs of Crocs shoes, a retail value of roughly $20 million, have been donated to children and families in need through the company's corporate social responsibility program, Crocs Cares.
