Crocs, Inc. named Andy Sackmann as chief marketing officer. Sackmann joined Crocs as vice president of marketing in June 2011.
In
that role, Sackmann also spearheaded the global e-commerce team that
supported regional business generating an excess of $100M in revenue
across 22 international e-commerce sites. He led the creation of an
internal analytics team and standardized data methodology to drive
results based changes throughout the e-commerce business. In the
traditional marketing space, he worked closely with the regional and
corporate marketing teams to connect, define and extend the Crocs brand
vision and position to consumers around the globe.
Sackmann will be responsible for leading all aspects of Crocs marketing including the companys brand, advertising, consumer promotions, and online communications campaigns.
Prior to joining Crocs, Sackmann served as account director at Crispin Porter & Bogusky (CP+B). While at CP+B, Sackmann established himself as a top digital strategist through digital planning and development for global campaigns, as well as digital strategy for Best Buy and American Express.
During his tenure at Crocs, Andy has played an integral role in helping the company achieve record global sales while engaging our customer base in new and exciting ways, said John McCarvel, president and chief executive officer of Crocs. As Crocs continues its forward momentum into its 11th year, we are thrilled to have Andy leading the marketing efforts.
In addition to his role at CP+B, Sackmanns past experience includes digital development and strategy and marketing operations with VML and Texturemedia.
It has been a privilege to work for a global brand as iconic and trusted as Crocs, and Im both honored and humbled by this new opportunity, Sackmann said. Crocs has always been a brand that elicits emotions, and I look forward to blending my digital background with the adaptive, real-time global marketing landscape at Crocs.
