Croakies announced the company has reached an agreement with the stand-up paddle community’s biggest race weekend, the Pacific Paddle Games presented by Salt Life (October 6 – 7, Dana Point, CA), returning as a Gold Level event sponsor and the exclusive eyewear retainer for 2018.
Partnering with the Pacific Paddle Games for the second consecutive year, 2018 will see Croakies with an elevated on-site and race presence alongside an expanded retail experience. The Croakies pop-up retail shop will be open throughout the event weekend, offering participants and spectators an opportunity to shop the latest in Croakies’ assortment of outdoor retention products from neoprene, polyester and coated stainless steel eyewear retainers to belts and dog collars and leashes made with webbing crafted from 100 percent recycled plastic bottles.
“Croakies is a natural fit for the Pacific Paddle Games,” Will Taylor, content director for SUP Magazine, said. “Their sunglass retainers are a critical part of any standup paddler’s on-water kit. Plus, their environmental products—such as belts made of recycled plastic bottles—fit perfectly with the event’s sustainability efforts.”
In addition to providing all participating athletes with custom, event-branded Croakies to save their shades while out on the course, Croakies will be awarding all open category winners and Pro category podium finishers with customized Pacific Paddle Games belts complete with specialized gold, silver and bronze buckles, respectively. Out on the course, the brand will be prominently displayed via the Croakies race buoy located near the start/finish surf zone.
“The Pacific Paddle games delivers a perfect opportunity to showcase our broad mix of products to the paddle sports community,” explained Chris McCullough, director of consumer brands for Croakies’ parent company, Hilco Vision. “This event also draws a highly engaged audience whom we can educate more holistically about our brand, from our Made in America roots and comprehensive line of products engineered to save your shades across a wide range of activities, to our use of recycled materials in our production process, part of a shared global mission to eliminate plastic from our oceans.”
Photo courtesy Croakies
