Columbia River Knife & Tool, Inc. (CRKT), the U.S.-made knife brand, headquartered in Tualatin, OR, has promoted marketing manager Kyle Stuart to VP of Marketing, effective immediately. Stuart succeeds Doug Flagg, CRKT VP of Marketing & Innovation, who recently retired.
In his new role, Kyle will continue to lead the CRKT marketing team, while evolving the company’s marketing strategy, strengthening cross-functional collaboration internally and externally, and leading initiatives that drive brand awareness, customer acquisition, and sales growth.
“Since joining CRKT four years ago, Kyle has demonstrated strong leadership and strategic thinking, while developing a deep understanding of our brand and consumers,” said Mark Schreiber, CRKT President. “Over his time here, Kyle has led the creation and execution of our go-to-market plans in support of product releases, improved the consistency of our brand image, and helped bring new customers into the CRKT® fold.”
Stuart is an avid outdoorsman and a seasoned marketing professional with extensive and diverse experience. He honed his skills in agency settings and on in-house teams. He will report directly to CRKT President Mark Schreiber.
“I’m honored to take on this new role and excited to carry on the tradition built here at CRKT over the last three-plus decades,” said Stuart. “The team in place here, combined with the incredible partners we have in design, development and manufacturing, has the brand positioned well for future growth, and I look forward to leading the charge as we take CRKT to even greater heights.”
Images courtesy CRKT
