Craft North America hired Lee Greenberg as its territory manager for Illinois and Northern Indiana.
“Because of the importance of the Chicago marketplace and its long-standing support of our brand, Craft has chosen to hire an in-house representative who can be singularly devoted to growing Craft in this region and better serving our valued existing accounts,” said Eric Schenker, CEO of Craft Sportswear North America. “Now more than ever, with exciting new product innovations such as our all-new Active Comfort baselayer, the Craft product line is a perfect fit for the Midwest marketplace.”
Greenberg has been working in specialty retail since 2007, and has served as an independent sales rep for Craft in the past. In his new role, Greenberg will represent Craft as an in-house employee. Most recently, Greenberg held positions at Fleet Feet Sports Chicago and Chicago’s Mather High School, where he was head coach for track and cross-country.
Greenberg has completed six marathons, including Boston and Chicago. As a college student, he ran competitively with the University of Wisconsin Oshkosh.
“This is a great opportunity for me to return to my sales background, representing a brand I deeply respect and serving a community I love,” said Greenberg. “I couldn’t be more pleased to be working with Craft again.”
Meagan Nedlo, Run and Training Wear Sales Manager of Craft Sportswear North America, is honored to have a past Craft rep return to the organization:
“We are thrilled to have Lee back on board with Craft in a full-time, exclusive role,” said Nedlo. “Lee’s prior experience and familiarity with the brand and the territory will allow him to seamlessly transition into this position and have an immediate positive impact.”
