Cotton, Inc., the trade organization for American Cotton Growers and Importers, appointed Bev Sylvester as chief marketing officer.
In this newly created role, Sylvester will oversee Cotton, Inc.’s marketing strategy, brand positioning, consumer engagement, and global outreach to “increase demand for cotton and strengthen its relevance in the marketplace.”
Sylvester brings over 20 years of senior-level marketing and brand leadership experience across apparel, textiles, consumer goods, and branded materials. Her background spans private-label and branded businesses, licensing, e-commerce, and integrated global marketing with mills, manufacturers, brands, and retailers.
Most recently, Sylvester worked at Unifi Manufacturing, Inc., where she led global marketing efforts for Repreve, working directly at the fiber level, engaging mills, manufacturers, sourcing teams, designers, and retailers to drive adoption and preference.
“Bev brings a clear understanding of how fiber and material choices influence outcomes across the value chain and how those decisions ultimately shape market confidence and demand,” said William Kimbrell, president and CEO of Cotton Inc. “Her experience at the fiber level, paired with her work with brands and retailers, strengthens our ability to engage decision-makers at the points that matter most and support long-term demand for cotton.”
“Fiber choice is shaped by performance requirements, sustainability expectations and increasing transparency across the supply chain,” said Sylvester. “I look forward to working across the value chain — from sourcing and manufacturing through brand, retail and consumer engagement — to ensure that cotton’s strong value-based proposition and fiber benefits are clearly understood and connected to the decision-makers and end-users who ultimately drive demand.”
Image courtesy Cotton, Inc.
