Just a week after Sports Executive Weekly speculated that Nike, Inc.
may pull back from the mass retail channel after it sold off the
Starter license that was predominantly servicing a Wal-Mart program and
hinted at scrapping the Tailwind project that was sold through Payless,
the company has now come full circle in announcing a deal to take a
derivative of the Converse line into Target Stores. Converse,
Inc. last week announced that it had reached an agreement to sell its
One Star footwear and apparel collection exclusively to Target stores
beginning in February 2008. Select sportswear and footwear styles will
also be available at Target.com
The One Star label made its debut in 1974 with a low cut, suede version
of the original Converse basketball oxford with the iconic Converse
five-point star design on its side. One Star will continue to be
offered internationally through other retail partners.
The deal does not include Converse's Chuck Taylor All Star and other Converse footwear and apparel.
>>> Maybe its just a matter of picking the right partners. Target has already proven they can sell brands……