Converse and Gap will unveil two limited edition Converse (PRODUCT) RED Chuck Taylor All Star shoes available exclusively at select Gap stores for Spring, beginning March 2007.
As two of the partner brands of (PRODUCT) RED, Converse and Gap are teaming up with (PRODUCT) RED to help eliminate AIDS in Africa, and these new shoes are their second introduction of specialty retail shoes.
The two Converse (PRODUCT) RED offerings feature the Chuck Taylor All Star classic silhouette, with details that tie back to Gap's current (PRODUCT) RED collection through color and material treatments. Sporting “rummage” canvas, a simple all white model features red accents and distressed, frayed canvas seam detail giving it a clean, yet worn-in, comfortable look and feel. Similarly, an olive green canvas shoe has the same fraying and a faded canvas upper that gives it the comfort and look of well-worn military fatigues. Both shoes include iconic Converse (PRODUCT) RED detailing such as the (CONVERSE) RED logo inscribed on the insole of the shoe and red eyelets symbolically adorning the top of the shoes.
The limited edition Converse (PRODUCT) RED Gap Chuck Taylor All Star shoes will be available in March at more than 180 Gap stores nationwide with a suggested retail price of $67, with 5% of Converse's net wholesale price of the shoe going to the Global Fund to fight AIDS, Tuberculosis and Malaria. Additionally, 50% of the net profits of Gap's sales of Converse (PRODUCT) RED shoes will go to the Global Fund.
(PRODUCT) RED is an economic initiative created by Bono (U2, singer and activist) and Bobby Shriver (Chairman of DATA – Debt, AIDS, Trade, Africa), designed to deliver a sustainable flow of private sector money to the Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.
Also for Spring 2007, Converse (PRODUCT) RED will introduce collaborations with Dave's Quality Meat, Kicks Hawaii, Nom De Guerre and St. Alfred this Spring with 10% of the net wholesale price of these shoes going to the Global Fund. Consumers can also express their own creativity by customizing their own Converse (PRODUCT) RED shoes with the MAKE MINE RED option offered on www.converseone.com with 15% of the net retail sales of these shoes going to the Global Fund.
Converse will collaborate with celebrated designers, artists, musicians and filmmakers to inspire originality by offering limited edition Converse (PRODUCT) RED shoes each season on a unique canvas that preserve culture and embrace creativity. Depending on the product sold, 5% – 15% of net sales from Converse (PRODUCT) RED shoes will go to the Global Fund.