The Conservation Alliance plans to donate $1 million in 2011, the first time the organization will pass this significant milestone.
The non-profit said eight outdoor industry companies have joined its ranks since August, 2010, including: Adventure Travel Trade Association; Aloft Group; Gear 66; Ibex; Icebreaker; Marmot; Northwest Mountain School; and SCARPA.
Each member company pays annual dues into a central fund, and the Alliance donates those funds to grassroots conservation organizations.
“The Conservation Alliance is in the midst of an exciting period of growth,” said Conservation Alliance Executive Director John Sterling. “Our new and existing members will help save some very important wild places in the near future.”
