Confluence Watersports has hired Verde PR & Consulting as its public relations agency of record effective July 1. The news comes as Confluence prepares to relaunch its brands at Summer OR under new CEO Sue Rechner…


“Confluence’s brand strategies and marketing initiatives are focused on re-launching their family of brands with clear positioning, the highest quality products, exemplary customer support, and an increased responsiveness to both the retail and media communities,” a statement released by Verde read. “Verde will be an important partner in communicating and contributing to these mandates.”


“We’ve chosen Verde to implement our media relations strategy,” said Cheri McKenzie, vice president, chief marketing officer for Confluence. “Verde’s approach to traditional and new media opportunities, all with a unique approach to journalists’ needs, supports our mission well.”


Confluence will exhibit at Outdoor Retailer Summer Market in August 2008, where new products and new brand strategies will be introduced.