Confluence Finalizes Brand Positioning and Sales Force

• Touring, Recreation and Sit-On-Top

  Wilderness Systems

  As the defining brand of the group, Wilderness Systems drives the kayaking experience to new levels, with critical attention to materials, hull performance and user enjoyment. Wilderness Systems will be available to specialty retailers and select chains, priced at the top of each category it is represented in, with specific models keystoned.

  Perception

  The legendary name continues its promise of versatile, dependable boats that bring people into the sport. Perception boats will be competitively priced and available to specialty and select chains.

  Dagger

  Dagger is dedicated to a technically pure kayaking experience for the touring, light touring and the recreational enthusiast. Dagger will only be available to specialty retailers, priced in the upper third of the market, with specific models keystoned.

  Mainstream

  Value oriented boats that simply perform: on the water and on the retail floor. Mainstream will be priced in lower third of the market, and though targeted to general sporting goods retailers, will be available to all channels.

• Whitewater

  Wave Sport

  Wave Sport is all about pushing limits and setting the standard in whitewater performance. Available only to specialty retailers, Wave Sport will be priced at the top of the market with specific models keystoned.

  Dagger

  Dagger is the innovative performer with inspired whitewater designs that challenge convention. Available only to specialty retailers, Dagger will be priced at the top of the market with specific models keystoned.

• Canoes

  Mad River Canoe

  Relentlessly pushing the limits of design, materials and craftsmanship to produce the perfect paddling machine, Mad River Canoe continues to be a leader in the canoe market. Available to specialty and select chains, Mad River will be priced at the top of each category it is represented in.

Our sales reps…

Confluence has reorganized its sales force to best serve its burgeoning number of retailers. Each territory will be served by a team of veteran sales reps who will handle all the brands.

• Northeast – NJ, NY, CT, RI, MA, VT, NH, ME

  Senior Sales Rep – Mike Macdonald

  Senior Sales Consultant – Steve Long

• Mid Atlantic – PA, MD, DE, VA, WV, NC, SC, NORTH GA
  

  Senior Sales Rep – Harry Longerbeam

• Southeast – SOUTH GA, FL, AL, MS

  Senior Sales Rep – Frank Stapleton

• Rockies/Gulf – LA, TX, OK, NE, CO, NM, UT, SOUTH WY
  

  Senior Sales Rep – Joel McBride

• Eastern Great Lakes – OH, KY, TN, AR, IN, MI

  Senior Sales Rep – Greg Larson

• Western Great Lakes – MN, WI, ND, SD, IL, IA, MO, KS
  

  Senior Sales Rep – Dave Larson

• Northwest – WA, OR, ID, MT, NORTH WY

  Senior Sales Rep – Ted Keyes

• West Coast – CA, NV, AZ

  Senior Sales Rep – Jared Noceti

• Western Canada

  Senior Sales Rep – Kevin Henderson

• Ontario, CA

  Sales Rep – Paul Brittain

• Eastern Canada

  Sales Rep – Andrew Sterling

Our pre-season program…

With so many strong brands to choose from to create the perfect product mix for any sized retailer, Confluence has created a flexible pre-season program that works to the strength of the retailer and the brands. Retailers can combine their orders for Dagger, Perception, Wilderness Systems, Wave Sport, Mainstream, and Mad River Canoe to reach the highest volume discount levels. In this case bigger means better: better terms, bigger discounts, and better margins.

What we are doing at OR…

OR is the biggest show for Confluence each year, and as much as the show is about writing orders and presenting new products, it is also about fun and the Open Air Demo epitomizes the fun factor at OR. Through out the Open Air Demo day, all of Confluence’s new and current boat models from all the brands will be available for paddling through out the day. Sales reps, product designers, and other staff will be on hand to answer any questions and explain the new products. Additionally, Confluence will be hosting a Carolina Bar-B-Que featuring traditional North and South Carolina fare.

Kayak Fishing

Through out the show members of Wilderness System’s professional kayak fishing team will be on hand. At the Open Air Demo they will be holding demonstrations and leading a kayak fishing tournament for any one interested. They will also be conducting demonstrations in the Confluence Booth and in the TAPPS Paddle Tank through out the show.

Paddle Fitness

Confluence, in conjunction with a team of fitness experts, has developed a paddle fitness program for on and off-water. Paddle Fitness demonstrations will be performed through out the Open Air Demo Day, on the Confluence Watersports stage as well as in the TAPPS Paddle Tank at the show.

Booth Parties

And what is the Outdoor Retailer show without beer? At the end of each show day Confluence will be hosing beer gatherings in their booth to toast another hard day’s work and prime evening activities.

IR Big Guns Show

Confluence is proud to be a major sponsor of this year’s IR Big Guns Show. On Saturday night August 13th, the Aerial World Champions will be crowned. The Marriot Ballroom will be packed as we salute the innovators in whitewater and those committed to sustainability with “Green Step” awards.

“Between the changes in Trinity and Easley and the finalizing of our sales structure we had a lot to prepare before the show,” said Kelley Woolsey, Confluence SVP Marketing and Sales. “Our efforts will be apparent when we present our programs and new products like the Zone outfitting system for Perception and Dagger.”