Nearly four out of five consumers who went online in November visited an online retail site, and the web sites of department stores and toy stores saw the biggest traffic increases from October, according to a monthly analysis of U.S. online activity by comScore Media Metrix.

The top-gaining retail category was online department stores which grew 33% from October to November, reaching nearly 81 million visitors. Wal-Mart Stores Inc.’s Walmart.com led the way with 46.2 million visitors, up 62%. Target Corp.’s Target.com was up 43% to 38.8 million visitors and Sears Holding Corp.’s Sears.com attracted 19 million visitors, a gain of 36%. Wal-Mart is No. 13 in the Internet Retailer Top 500 Guide; Target is No. 20 and Sears is No. 7.

 

Toy sites also increased 33% to 27.4 million visitors, led by Toys ‘R’ Us Inc.’s various sites, with more than 14.8 million visitors, up 82% from October, and Lego Brand Retail Inc.’s sites with 3.8 million visitors, up 12%. Toys ‘R’ Us, is No. 39 in the Internet Retailer Top 500 Guide; Lego Brand Retail is No. 141.

Consumer electronics sites grew 32% to 52.8 million visitors in November, led by Best Buy Co. Inc.’s BestBuy.com with 25 million visitors. Other leaders in the category were Walmart.com/electronics, up 139% to 9.9 million visitors, and Radioshack Corp.’s Radioshack.com with 5.1 million visitors. Best Buy is No. 10 in the Internet Retailer Top 500 Guide; RadioShack is No. 224.

Traffic to coupon sites rose 33% to 37.5 million visitors in November as online shoppers sought to avoid paying full price. CouponsInc.com led the way with more than 8 million visitors, up 9%, followed by EverSave.com with 5.3 million visitors and RetailMeNot.com with 5.1 million visitors, up 43%.