Fitness franchise Burn Boot Camp announced that the American actor, comedian and entrepreneur Kevin Hart has joined the company as an equity partner, with plans to open a California location later this year. Hart also becomes Burn Boot Camp’s first executive partner, Brand and Growth.
The partnership comes as Burn Boot Camp reports it “has grown to more than 620 open and awarded territories since its 2012 launch, generating average annual unit revenues exceeding $700,000.” The company also continues to expand its digital ecosystem through Burn On Demand, its digital membership platform.
“This partnership is built for the long term,” said Hart. “Burn Boot Camp is a value-driven organization that understands greatness starts at home with family and carries into business and community. As a partner and owner, I’m committed to helping build a brand that develops leaders, creates healthy families and delivers lasting impact.”
As the executive partner for Brand and Growth, Hart will serve as a long-term strategic “steward” of the Burn Boot Camp brand, supporting expansion, brand credibility and national presence. Hart will also open his own Burn Boot Camp location in California later this year, furthering his commitment as an operator and equity partner in the business.
“Kevin’s decision to step into an executive partnership role marks a defining moment for Burn Boot Camp,” said Morgan Kline, co-founder and CEO. “He brings credibility, discipline and a values-driven leadership mindset that aligns naturally with our mission. Kevin’s commitment to family, fitness and community reflects the foundation of our member and franchise partner base and strengthens our ability to scale with intention and purpose.”
Devan Kline, co-founder, added, “Kevin shows up for his family, his employees, and his community, and that level of commitment matters deeply to our brand. As an equity partner, franchise partner and executive partner, his role is truly first of its kind. He’s invested at every level: in the parent company, in a franchise location in California and alongside our executive leadership team. This isn’t a sponsorship. It’s an iconic partnership built on shared values, long-term vision and the belief that we can truly inspire the world.”
Image courtesy Burn Boot Camp
