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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

New Brands, New Ideas, New Connections — Switchback Elevates Discovery Opportunities

May 20, 2026

Nike Partners with Google Gemini on AI-Shopping

May 19, 2026

LA Tech Athletics Extends Adidas Partnership, Adds Game One

May 18, 2026

Mueller Becomes Exclusive Distributor of Achilles Leg Recovery System

May 13, 2026

The North Face Named Official Apparel Partner of U.S. Ski Team

May 12, 2026

OIA Recaps 2026 Capitol Summit Efforts to Demonstrate the Outdoor Industry’s Strengths

May 11, 2026

Stahls’ Inks Licensing Agreement with Major League Soccer

May 11, 2026

Skechers Forms Multiyear Partnership With WNBA

May 6, 2026

Crocs Co-Founder Pens Book on Brand’s Birth

April 29, 2026

University of San Diego Athletics Partners with Nike and BSN Sports

April 29, 2026

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