Columbia Sportswear returns as the official uniform sponsor of the USA Curling National Team for the upcoming 2026 Winter Olympic Games, which includes athletes and coaches across the men’s, women’s, mixed doubles, and wheelchair teams.
The dark jersey features eight cascading stars in red, white and blue, symbolizing the curling stones used in competition, with every jersey adorned with at least 250 stars, celebrating the upcoming 250th Anniversary of America’s independence.
In addition to competition jerseys, pants and hats, Columbia is providing athletes with village wear, including USA-branded parkas insulated with Columbia’s Omni-Heat Infinity, the company’s warmest technology, in a gold star pattern to honor the Olympic Games.
“Outfitting the United States Curling Team for the Olympic stage is an incredible honor, and our teams have worked closely with USA Curling over the past several years to help propel them to the podium in Italy,” said Joe Boyle, president of Columbia Sportswear. “The uniforms are a testament to our commitment to these ambassadors, and we’re proud to support these athletes as they compete at the highest level.”
“Preparing for the Winter Games demands more than just talent; it requires gear that performs under pressure,” said Dean Gemmell, CEO of USA Curling. “Columbia’s technical expertise and athlete-first approach make them trusted partners as we head to Italy with confidence.”
Key pieces from the collection will be available for the first time through Columbia Sportswear and select Dick’s Sporting Goods stores starting today. Replica jerseys will be available through Columbia beginning January 2026.
Images courtesy Columbia Sportswear
