Columbia Sportswear Company said it launched Columbia.com/Mobile, a new mobile portal to Columbia.com designed to help consumers learn about Columbia’s outdoor products, experience the brand, or shop — using a mobile device.
“The launch of Columbia’s mobile portal is another way Columbia is bringing innovation to outdoor consumers,” said Paul Zaengle, senior director, Ecommerce, Columbia Sportswear Company. “The use of mobile devices to access the Internet is growing dramatically and branded websites are the No. 1 way that consumers research products. We are thrilled to offer a rich, mobile experience for consumers to access our brand, whether theyre shopping at one of our retail partner’s stores, at our company-owned stores, at home or on the go.”
The mobile portal — accessible at www.columbia.com/mobile — is a small-screen version of the Columbia.com site that works on nearly all web-enabled phones and includes the following features:
- Store locator – find a store near you that carries Columbia
- Product assortment – a wide assortment of Columbia product, searchable and categorized for easy navigation
- Product ratings & reviews – hear what the community has to say about Columbia products
- Shopping – browse and buy Columbia product from anywhere, anytime
