Columbia Sportswear Company has named Mark Sandquist Vice President – Columbia Sportswear Apparel and Doug Prentice as Vice President – Global Outerwear Integration.
Sandquist joined Columbia in 1995 as Senior Merchandiser of Men's and Women's Sportswear. In 2000, Sandquist was named General Manager – Sportswear Merchandising. “Columbia's sportswear and outerwear product categories will be brought together under Mark's leadership,” said Tim Boyle, President and Chief Executive Officer. “This will allow us to maximize our merchandising and design resources and provide better opportunities for synergy among product categories.”
Prentice joined Columbia in 1984 as General Manager – Outerwear Merchandising. In 2001, Prentice was named Vice President and General Manager – Outerwear Merchandising. “Doug has led Columbia's outerwear division for many years and has exceptional knowledge of high performance outerwear and international brand development,” continued Boyle. “We will rely on his input in integrating outerwear products for the Columbia, Mountain Hardwear and Sorel brands globally.
