Colt’s Manufacturing Company, LLC appointed Kristin Marlow, formerly at CCW Safe and Staccato, as head of Marketing.
Marlow brings over 25 years of marketing leadership and brand strategy experience across firearms, consumer and hospitality sectors to the role. She joins Colt after advising manufacturers in the firearms industry and serving as a fractional chief marketing officer at CCW Safe. Marlow also served as the chief marketing officer at Staccato during a pivotal time at the company, having launched its rebrand from STI and shaped its direct-to-customer digital and marketing strategy.
“Kristin brings a rare combination of strategic clarity and executional rigor,” said Jillair Kubish, CEO of Colt. “She has consistently demonstrated the ability to build brands that resonate deeply with customers and translate strategy into meaningful growth. We’re excited to have her lead our marketing efforts as we sharpen our focus on the brand and cross-channel experience.”
“I’m thrilled to join Colt at such an exciting time in its evolution,” said Kristin Marlow. “Colt is an iconic brand with an unmatched legacy, and I look forward to helping mold its next chapter by building a modern marketing engine grounded in brand narrative, customer experience, and long-term brand equity.”
Tom Taylor, chief business development officer, North America for Colt CZ Group, added: “Kristin brings a valuable blend of brand leadership and global agency experience. Her ability to execute strategically will be instrumental as Colt focuses on strengthening customer connection to drive growth.”
Images courtesy Colt
