Collegiate Pacific Inc. has entered into a multi year agreement with Varsity Group Inc. to become their exclusive sporting goods supplier. Under terms of the Agreement, Collegiate Pacific will exclusively assist Varsity in the creation of sporting goods related marketing materials and distribution of product to a growing Varsity Group customer base of more than 700 private, parochial and charter schools across the nation.
Adam Blumenfeld, President of Collegiate Pacific stated: “This relationship affords Collegiate Pacific another important avenue into the purchasing departments of institutional accounts throughout the USA. The Varsity Group – with its Varsity Books division – acts as a leading provider of outsourced solutions for schools including the sale of textbooks and educational materials to mostly private and parochial schools, and colleges. While Collegiate relies primarily on relationships with Athletic Directors and Coaches to penetrate the market, Varsity often engages the school principal and purchasing agents. Varsity’s ability to bundle its conventional educational offerings with Collegiate Pacific sporting goods products – in an online and offline capacity – leverages Varsity’s existing relationships with school administrators to create, we believe, a win-win for both companies.”
Mr. Blumenfeld continued: “As well, we are excited to work with a fast-growing, aggressively managed company like Varsity. They have publicly expressed their intentions to significantly grow their outreach and revenues over the next 5 years and we are pleased to be their exclusive sporting goods supplier as they set out to meet this objective.”
Mark Thimmig, President and Chief Executive Officer of Varsity Group Inc. stated: “Earlier this year we set forth a strategic plan to dramatically simplify the lives of our customers by offering them a one-stop shop solution for all their purchasing needs, and the ability to offer sporting goods is a big step in that direction. By combining the well recognized brand of Varsity with the extensive product offering and distribution capability of Collegiate Pacific, there is not one sporting good need we cannot satisfy, whether the need is business to business or business to consumer. In a world where sports play a vital role in campus life we are very pleased to be able to help our schools and families meet their year round ordering needs.” Thimmig concluded by stating, “Forming this relationship with Collegiate Pacific insures a superior value proposition for all of our schools and families as Adam and his team have built an extensive organization whose reputation is based upon world class customer service and an expansive, affordably priced product line.”
