Collective International, LLC extended its partnership with Payless ShoeSource Inc. for the retailer to carry the Airwalk brand in its stores through 2014. In addition to the extension, the deal carries an option for a continuation of an extra five years after 2014. Airwalk will be sold in Payless doors globally and online at Payless.com.
“Airwalk has been very successful as a brand, and the team at Collective has become a valued partner in creating and maintaining a cool and relevant brand for our customers,” said Matt Rubel, president and CEO of Payless ShoeSource. “Airwalk really captures a niche with the customer seeking youth lifestyle footwear and accessories because of the brands innovative designs, authentic heritage, and compelling marketing.”
“Payless positions Airwalk as a flagship youth lifestyle brand year round,” said Bruce Pettet, president and CEO of Collective. “The success of Airwalk in Payless is a direct result of an excellent partnership that will continue to grow both the Airwalk and Payless brands.”
