Club Ride Apparel has secured new representation for the brand’s wholesale business across key territories throughout the Pacific Northwest and Northern Mountain West regions.
Pacific Rep Works, with three road men covering Washington, Oregon, Idaho, Montana, Wyoming, and Alaska, and one rep in-office, reportedly brings more than 50 years of combined agency sales, training, and retailer service experience to the relationship with Club Ride Apparel.
The Pacific Rep Works team includes:
- Matt Gaudette – Oregon, Southeast Washington
- Ryan Lindell – Eastern Washington, Idaho, Montana, Wyoming
- Bob Westler – Western Washington, Alaska
- Mitch Lemas – Main Office
“We’re excited to partner with a group that understands both the retailer and the rider,” said Mike Herlinger, CEO and founder, Club Ride Apparel. “Pacific Rep Works has a long-standing reputation for supporting dealers at a high level while bringing authentic energy and experience to the cycling community. As Club Ride continues to grow wholesale, we believe this partnership creates a stronger connection between our brand and the retailers who represent us.”
The company said Pacific Rep Works has built its reputation on helping retailers succeed through hands-on service, product knowledge, sales training, and long-term relationship building. Their team represents a range of premium cycling and outdoor brands throughout the Northwest while maintaining a strong focus on grassroots engagement and dealer support.
“We pride ourselves in our proven ability to help retailers succeed in their business every day,” said the team at Pacific Rep Works Group. “We’re excited to bring Club Ride Apparel into our portfolio and continue building momentum for the brand throughout the region.”
Images courtesy Club Ride Apparel and Pacific Rep Works
