Club Pilates, owned by Xponential Fitness, signed a master franchise agreement with DM Active Wellness Inc. (DMAW) in the Philippines, committing to open 30 studios over the next 10 years.
The agreement marks Club Pilates’ ongoing expansion into another key market in Asia-Pacific.
This latest agreement adds to Club Pilates continued international growth momentum, as the brand expands into markets worldwide, including, most recently, the opening of its first Club Pilates studios in Mexico, Thailand and Belgium. Club Pilates, based in Irvine, CA, has over 1,300 locations, including more than 1,100 in the U.S.
DMAW is an affiliate of DM Global, Inc., a diversified lifestyle company with over 17 years of experience developing businesses across beauty and wellness, professional sports, food, hospitality, events, and real estate. The company is led by Mars Balajadia, CEO, and Dick Balajadia, president, who have established a reputation for customer experience and brand development in the Philippines. The company’s portfolio includes concepts such as The 3rd Fitness Lab, a fitness center in Quezon City, as well as restaurant, hospitality, and real estate ventures.
“The Philippines is a great market for Club Pilates,” said Bob Kaufman, president of International at Xponential Fitness. “Health & wellness and personal image are high priorities for the Philippine consumer. Both Mars and Dick reflect the health & wellness lifestyle that is synonymous with Club Pilates. Their energy, passion, and operational experience make them the perfect Master Franchisee in the Philippines.”
“Bringing Club Pilates to the Philippines marks an exciting milestone for DMAW as we continue to expand our footprint in the wellness and lifestyle sector,” said Dick Balajadia, president of DM Global, Inc. “The Philippines is ready for a globally trusted Pilates brand that combines world-class programming, premium studio experiences, and a strong sense of community. With our experience in consumer-facing businesses and our commitment to operational excellence, we are confident in our ability to scale Club Pilates into the country’s leading Pilates network over the next decade.”
Image courtesy Club Pilates
