Club Champion opened its New York City flagship studio at 220 E. 42nd Street in Manhattan. The studio expands on the company’s custom club fitting services that the brand offers the New York market.

The 4,400-square-foot space inside the News Building includes four hitting bays and five master fitters one block from Grand Central Terminal.

“We’ve been planning this New York City flagship for a long time, and it’s incredibly gratifying to see it come to life,” said Club Champion CEO Adam Levy.

Club Champion club fittings were previously available in two New York City locations that shared spaces with another retailer. This new studio replaces service from those locations but maintains and expands the existing crew of master fitters from the area.

The studio features updated graphics, logos, printed materials, and a more customer-friendly common area. It also features the company’s famed club wall, which carries club components from over 60 brands and over 50,000 hittable club combinations for customers.

Founded in 2010, the company has more than 100 Club Champion locations worldwide. It is headquartered in Willowbrook, IL.