Cloudveil hired James Buice in the Southeastern U.S region and Pedro Bonifacio of the Grizzly Outdoor Group in the Eastern Canadian territory to expand the brand’s angling presence in North America.


“Fairly new to the industry, James has quickly proven himself as a real leader in the next generation of up and coming sales representatives,” stated Cloudveil Angling Sales Manager, Ned Hutchinson.


“Cloudveil is the pioneer of a new era of fly-fishing,” James Buice said, “so I am thrilled to become a part of the process at an exciting time.” Buice currently represents Scott Fly Rods, Nautilus Reels, Dr. Slick Co., Airflo, William Joseph, and Solitude Fly Company.


The addition of Pedro Bonifacio and the Grizzly Outdoor Group in Eastern Canada marks the first angling representation Cloudveil has had outside of the U.S. “We were aware of the market potential in Eastern Canada,” Ned Hutchinson stated, “but wanted to make sure we had quality representation in the territory. We have found this in Pedro.”


“One of the most important responsibilities in the fishing, hunting and the outdoor trade has been customer satisfaction,” Bonifacio stated, “so my primary duty will be to introduce new customers to Cloudveil Angling and assess their outdoor needs and fulfill them.” The Grizzly Outdoor Group currently represents G-Loomis, Superfly, Ross Reels, Outcast boats and William Joseph.


The 2008 fall fishing season will mark the launch of Cloudveil’s third angling collection.