Cloudveil Co-founder Stephen Sullivan revealed his newest outdoor venture – outdoor apparel company Stio, which will launch a Fall 2012 product line.
Stio will offer a carefully curated collection of men’s, women’s and children’s apparel, bags and accessories made available direct via its full service ecommerce web store, consumer catalogs and flagship retail store in Jackson Hole.
“Stio is the next chapter in my lifelong obsession with the outdoors and my desire to design products that speak to the enthusiast. The new line will bring a fresh perspective to outdoor apparel, a ‘mountain maturity’ if you will, with style, performance and product integrity as cornerstones of the range,” Sullivan said. “Stio is, simply put, technical meets lifestyle, products you can live in; both in the most ‘epic’ as well as quieter moments of your life.”
Stio has assembled a team of tenured industry professionals with Maura Marshall, Kelly Hill and Noah Waterhouse leading its respective Operations, Product and Marketing divisions. The brand has partnered with many of the finest textile mills in the world, including Polartec, Schoeller, Pertex and Toray, in the development of its Fall 2012 collection.
As a co-founder of Jackson Hole-based Coudveil, Sullivan helped popularize the soft shell, which has gone on to become a must have piece of apparel for backcountry and powder skiiers.
