Cliff Keen Athletic has announced a  marketing partnership and media package with the National High School Coaches Association (NHSCA) for its 2010-2011 Wrestling tournaments and telecasts on the Versus Network. 


Cliff Keen becomes the “Official apparel and equipment provider of the National High School Coaches Association.”  The Ann Arbor, MI-based company is also excited to showcase its wrestling-specific media over the Versus Network during each of the NHSCA Wrestling telecasts.  The NHSCA boasts some of the premier high school wrestling tournaments each year, including three signature events, High School Final Four, High School Senior Nationals, and the High School National Duals, that will be televised on Versus in 2011.

The marketing partnership includes commercial spots on the three NHSCA events being televised on Versus, on-air mentions, webcasts, exclusive Cliff Keen/NHSCA apparel, as well as logo placement and event signage.  In addition, Cliff Keen will receive naming rights for the “Cliff Keen Wrestler of the Year” and “Cliff Keen Coach of the Year” awards, handed out annually by NHSCA.


“We are extremely pleased to be working with the NHSCA,” said Tom Keen of Cliff Keen Athletic.  “To be partnered with an organization that has done so much for scholastic sports and wrestling in particular means a lot to us.  Our shared core values and commitment to grow, promote, and advance the sport of wrestling dovetail seamlessly.”


Bobby Ferraro of the NHSCA added: “We are so excited to partner with Cliff Keen.  They are the premier wrestling supply company in the world and having our brand attached to Cliff Keen elevates all our tournaments to a new level.  We look forward to seeing some new and exciting merchandise this upcoming year at all our tournaments.  Our fans and competitors are going to really love the new merchandise.”