Collective Licensing International, LLC, owner of the Airwalk® brand, is pleased to announce that the company has entered into a licensing agreement with British-based Pentland to license the Airwalk® brand in the U.K. and Ireland. Under the new agreement, Pentland will serve as the master licensee for the Airwalk® brand and will be responsible for all segments of Airwalk® branded product including Airwalk® footwear, snowboarding hardgoods, outerwear, apparel and accessories.

“Pentland’s roots in building brands and proven track record make them an ideal partner for Airwalk’s future growth in the U.K. and Ireland,” said Bruce Pettet, president and CEO for Collective Licensing International. “Our companies have great synergy and we believe Pentland is the right fit to lead the charge in upholding Airwalk’s authentic position in the youth board sports category.”

Pentland adds Airwalk® to its portfolio of brands including Speedo, Kickers, KangaROOS, Berghaus, Brasher, Ellesse, Lacoste footwear and Ted Baker footwear.

“Pentland is pleased to embark on a long-term license agreement with the Airwalk brand,” said Andy Rubin, CEO of Pentland. “Airwalk has tremendous brand equity as the original skate shoe brand and brings a new action sports dimension to our brand portfolio.”