Clear Water Outdoor will open two new stores this spring. The Delafield, WI branch opens the week of May 6 and the new store at the Gage Marina in Williams Bay, WI opens Memorial Day weekend.
 
A locally owned and family run outdoor store, Clear Water Outdoor opened its doors in Lake Geneva, WI in May 2005 and has been working diligently ever since to make itself an asset to the community and a leader in the outdoor industry. Store owner and CEO, Sarah Schuster is anticipating all the challenges, opportunities and adventures associated with opening new locations and becoming involved in new communities.


Ive always dreamed of opening another store and expanding the Clear Water Outdoor vision and lifestyle to other communities-nows our opportunity, said Schuster.
 
The core mission of Clear Water Outdoor is to encourage and enhance ones life outdoors, at any age and in any season, which Schuster says is accomplished by carrying merchandise from top outdoor brands, and hosting and sponsoring events and classes geared toward running, hiking, kayaking, stand up paddle boarding, yoga and climbing.

 

Clear Water Outdoor is a hub for the Lake Geneva outdoor community – from hosting the annual Turkey Trot 5K/10K and the Midwest SUP Masters Race, to CWO Adventure Club paddles, activities and events. Schusters hope is to bring great product, an appreciation for the outdoors, and a desire to get out and adventure to the Delafield and Williams Bay communities.
 
Opening the week of May 6, 2013, CWO Delafield is located at 803 Genesee St. by Clock Tower Square. The excellent network of trails and waters in Lake Country sets the perfect backdrop for area outdoor enthusiasts.

 

It was exciting to hear all the vibrant feedback, and were looking forward to opening our doors to such an active community, said CWO Co-owner Brian Waspi after participating in the Lake Country Community Fest.

 

Local paddles will be scheduled at Delafield area lakes this summer as opportunities to try out boats and boards. CWO boasts a number of ACA and PaddleFit Certified Instructors who can be scheduled for Paddle Instruction, Guided Tours and Private Paddle Events.
 
Memorial Day Weekend marks the opening of CWO at Gage Marina – 1 Liechty Dr., Williams Bay. Boaters and diners at Gage will have the added benefit of CWO merchandise, kayak and SUP rentals, classes, and other paddle adventures through the CWO/Gage Marina partnership. New lake- experiences will be offered, featuring paddles to iconic locations on Geneva Lake with Gage boat pick-up for the return treks.
 

Clear Water Outdoor flagship store is located at 744 Main Street, Lake Geneva, WI