Global sports marketing agency IMG has appointed Jackie Stevenson to the newly created role of chief client & operations officer.
The appointment is part of a “centralized leadership structure IMG unveiled in April, strengthening how the company helps more than 250 rightsholders and partners accelerate growth, deepen fan engagement and unlock greater commercial value in an increasingly complex sports and entertainment landscape.”
Reporting to IMG President Adam Kelly, Stevenson will lead the company’s global client delivery and operations. IMG said, “She will bring together IMG’s consulting, media rights, brand partnerships, production, digital, data and event management capabilities to help partners unlock greater commercial impact through integrated solutions.”
Stevenson reportedly brings over three decades of experience to IMG. Most recently, she was a global chief strategy and innovation officer at M+C Saatchi. She co-founded The Brooklyn Brothers, an agency acquired by IPG, where she later held a group leadership position overseeing growth across multiple markets.
Kelly said, “Jackie brings exceptional experience leading growth and transformation across complex global organizations. She has operated at scale, built, and integrated businesses, and understands what it takes to deliver for multi-market partners. Her appointment is a key step in strengthening how IMG operates as one connected organization, delivering integrated solutions and long-term value for partners.”
Stevenson remarked, “Sport and entertainment are evolving faster than ever, and clients increasingly need integrated partners who can connect rights, content, technology, data and commercial expertise. IMG is uniquely positioned to do that at global scale, and I’m excited to help shape the next chapter with Adam, Barney and the brilliant teams across the business.”
Images courtesy M+C Saatchi
