Playlist, the owner of the ClassPass gym booking app, has merged with fitness-tech firm EGYM in a deal that includes $785 million in equity funding, led by Jared Kushner’s investment firm, Affinity Partners.
The deal, valuing the combined entity at $7.5 billion, includes new investment from Affinity Partners, along with existing investors sVista Equity Partners, Temasek, and L Catterton. Playlist’s suite of brands also includes the Mindbody app, where members can book fitness and beauty appointments, and Booker, which supports spas and salons.
Once the deal closes, Playlist’s suite of brands will continue operation as usual while EGYM will continue its operations as a subsidiary within the Playlist portfolio.
Playlist CEO and ClassPass Founding Chairman Fritz Lanman and EGYM Co-Founder and CEO Philipp Roesch-Schlanderer will be named co-founders of the new Playlist organization. As part of the transaction, Roesch-Schlanderer will also join Monti Saroya, co-head of Vista Equity Partners’ Flagship Fund, as Co-Chairman of Playlist.
In 2025, Playlist and EGYM reported generating over $800 million in revenue “while maintaining high-growth momentum and strong profitability.” The new equity funding will support increased investment in artificial intelligence to help fitness studios, gyms and wellness operators “run more efficiently and further member engagement.” The investment will also enable EGYM to “further expand its fitness technology and corporate wellness offerings into Playlist’s core geographies, including North America and Asia, where they have a limited presence.”
Fritz Lanman, CEO of Playlist, said, “This merger represents a pivotal moment for both our companies as we continue to build the infrastructure behind the world’s most meaningful in-person wellness experiences. We’re inspired by what EGYM is doing to accelerate that vision with technology and corporate wellness solutions that power wellbeing at scale. By combining our geographies and complementary product portfolios, we’re uniting multiple layers of wellness—software, connected hardware, consumer booking, and workplace wellbeing—into one global platform.”
Philipp Roesch-Schlanderer, CEO of EGYM, said, “Bringing EGYM together with the newly created Playlist under one roof represents a profound opportunity to impact lives through preventative health. We are uniting smart training equipment, club and studio access, management software, corporate wellness, and personalized AI training into one connected ecosystem that will finally prove and scale the true value the fitness industry delivers.”
Asad Naqvi, partner at Affinity Partners, said, “We have been impressed by the exceptional execution of both companies and believe the combination will create a unique platform that will bring even more value to its customers. Playlist is still in the early innings of its growth trajectory.”
Monti Saroya, co-head of Vista Equity Partners’ Flagship Fund and co-chairman of Playlist, stated, “Playlist and EGYM together create a global platform that connects AI-enabled software, consumer booking and smart fitness equipment to expand access to personalized, technology-driven wellness. We believe the combined scale and connectivity will unlock network effects across studios, employers, and consumers, helping accelerate adoption and deepen engagement.”
Image courtesy ClassPass
