Clarks unveiled its new design concept at its New York flagship on Madison Avenue. The revamped store was unveiled on Tuesday at a reception attended by a number of Clarks executives including chief executive Melissa Potter, according to Drapers.

So far, 31 stores in the U.S. have been updated with the new look. The size of the NYC store almost doubled in size to 5,126 square feet and includes a dedicated area for the more trend-led Clarks Originals sub-brand.