Clarks launched its first online marketplace, called “Brands now at Clarks,” featuring over 100 third-party brands, including Adidas, Nike, Under Armour, and Mountain Warehouse.
The marketplace rollout builds on Clarks’ wider efforts to expand beyond footwear, following its move into back-to-school uniforms, non-footwear ranges such as hoodies and T-shirts and the company’s continued development of its Cloudsteppers brand.
Clarks said the online marketplace would position the business as a more comprehensive lifestyle destination, offering a wider range of products across multiple price points as it continues its digital transformation.
Other brands available at launch include Hugo Boss, Tommy Hilfiger, Guess, Ted Baker, and Marc Jacobs, alongside smaller brands such as handbag start-up Apatchy London and swimwear brands Tinc and Toby Tiger. Kitchenware brands Swan, Tower and Hale Retail are also available.
Joe Ulloa, vice president UK and EMEA at Clarks, said in a statement, “From the outset, it was essential that every brand partner reflected the values that have defined Clarks for over 200 years — premium quality, comfort and value. Brands now at Clarks’ represents an exciting new chapter for us. It allows us to offer a broader shopping experience, while staying true to the heritage and trust we’ve built.”
More brands are set to join in the coming weeks, including Armani Exchange, Emporio Armani, Gant, Lacoste, Moose Knuckles, Napapijri, Rains, Timberland, and Woolrich.
Image courtesy Clarks
