Ciele Athletics, the Montreal-based manufacturer of headwear and apparel for runners, has appointed industry veteran Corey Stecker, who formerly held several roles at VF Corp., as its new global head of sales, managing key accounts and directing growth across retail and international markets.
“We’re excited to have Corey join Ciele Athletics at a defining moment of growth and momentum,” said Ciele Athletics CEO Jano Arabaghian, in a statement. “More people than ever are discovering the brand as we continue to expand across North America and around the world. His experience, leadership, and genuine passion for what we’re building will help us build on that momentum while staying true to the community, purpose, and creative energy that define Ciele.”
Most recently, Stecker served as the managing director of Altra, Smartwool and Icebreaker in Canada. Prior to that role, which began in May 2023, Stecker served as the global head of sales at Smartwool for seven years. Other roles he held during his 18-year tenure at VF include International general manager for EMEA and Canada, director of Sales and Marketing for Canada, and key account sales and marketing director for The North Face.
“Ciele has long been on my radar,” Stecker said. “The combination of category-leading innovation, meticulously crafted thoughtful design, and a cult-like community, wrapped up in B Corp discipline, is a powerful recipe. In a sea of emulators, Ciele continues to stand out as a true innovator.”
Ciele reported that it is “prioritizing the enhancement of service and support for its wholesale partners by collaborating with regional agencies.” The company recently added Waypoint Outdoor and Henry Sports Group. These agencies join a roster that includes Mike Shewchuk (B.C., Canada), Myriad Sales (Ont., Canada), Agence Stephane Baltazar (Que., Canada), Luke Jay (Intermountain U.S.), and Steven Kapes (Midwest U.S.).
Ciele Athletics was founded in 2014 by Jeremy Bresnen and Mike Giles.
Image courtesy Ciele Athletics
