Champion System USA has announced the promotion of Ben Woodbury to national sales director.

Woodbury has a decade of experience in the cycling industry, including seven years as account manager and event/sponsorship coordinator for Champion System USA.

In addition to his history with Champion System, Woodbury served for several years as marketing manager for Paceline Products, umbrella company of Chamois Butt’r.

With a wealth of industry knowledge to deploy in his new role, Woodbury assumes responsibility for sales strategy, new business development and managing national accounts.

“Champion System has been my home for seven of the ten years I’ve spent in the industry. I am extremely excited about the future of the brand and the evolution of my role within it. The next chapter for Champion System will be one of growth and expansion. We have an incredible team in place and I look forward to directing our national sales efforts,” Woodbury said.

“Ben’s expertise and experience have been vital in the growth of Champion System for years. I’m excited to have someone of his caliber leading the charge as our brand expands,” said Jay Thomas, owner and president of Champion System USA.