Chaco, Inc. hired Brian Scranton as Director of Marketing. Mr. Scranton was formerly the Director of Marketing for Scotty Bob Skis and brings over 10 years of brand-building experience to the Chaco team.
“Were very pleased to have Brian joining our senior team here at Chaco. His
communications experience along with his ability to create and nurture
relationships will help propel Chaco to the next level in the Outdoor and
Lifestyle markets. This comes at a perfect time when marketing will play a
key role in our strategy” said Chaco founder and President Mark Paigen.
Scranton joins Chaco with extensive experience in strategic planning,
product launch and overall branding with companies such as Johnson and
Johnson, Pfizer and HBO.
“I couldnt be more excited! Chaco has created a firebrand in the outdoor
marketplace based on superior comfort, performance and a passionate
commitment to environmental sustainability. It doesnt take a genius to
know that these attributes can extend beyond the outdoor industry. The
future looks very promising,” said Scranton.
Scranton’s responsibilities will include strategic and tactical marketing
efforts at Chaco with an eye toward guiding the company¹s future product
lines into new markets. Beyond the conventional marketing focus, Scranton
will continue to strengthen the Company¹s unique strategy of people, planet
and profits.
General Manager Ed Wieland echoed Paigen’s excitement, “Brian brings
well-honed creativity and unbridled enthusiasm to Chaco, we are excited to
have him on our senior team.”
