Century 21 Department Store announced the opening of a new concept store at The Outlet Collection, Jersey Gardens in Elizabeth, NJ. With a smaller footprint, the new location will offer an elevated shopping experience and highly edited assortment of fashion and accessories for men and women from top domestic and European designer brands at up to 65% off retail every day.

The Jersey Gardens location will feature state-of-the-art interactive LED screens where customers can share social content in real time, easier and quicker shopping with mobile point-of-sale capabilities, and styled looks highlighting top trends. The look and feel of the 32,000 square foot space will be reinvented every six months to provide new inspiration for shoppers.

“We are always looking for opportunities to expand our brand and will be in great company among the many high-end retailers at Jersey Gardens,” said Raymond Gindi , CEO of Century 21 Department Store. “Were excited to test this new small store format prototype in such a high-traffic area that caters to both locals and tourists.”

“We are pleased to add Century 21 to our tenant roster at The Outlet Collection | Jersey Gardens. Our primary goal with the $30 million redevelopment of the center is to attract premium tenants carrying top designer brands like Century 21. The center attracts shoppers from all over the world making it a great platform to launch new designer brands and concepts,” said T.J. Drought , Executive Vice President, Leasing.