CenterStone Technologies, Inc., an international
developer of Web-based sales order management software for
manufacturers of outdoor and hunting gear, apparel, footwear and
accessories, reports that The Orvis Company of Manchester, Vermont has
selected the company’s iVendix software application. iVendix will
provide Orvis with a business-to-business (B2B) online ordering
solution for their retail dealers and sales reps. When Orvis goes
“live” on the application, dealers and sales reps will be able to view
automated catalogs, check on the availability of product, place orders,
and track and monitor the status of those orders using iVendix since it
is accessible 24/7 via the Web.

“Since its founding in 1856, The Orvis Company has
been committed to providing world-class customer service. That
commitment extends not only to its traditional consumer base, but to
their worldwide network of dealers as well. To continue building on the
Orvis tradition of superior customer service in today’s business
environment, the company needs a reliable B2B ordering tool,” said Jim
LePage, vice president of Rod and Tackle for Orvis.

“In our mind, a proven solution is one that
retailers will quickly adopt, and in outdoor recreation and sporting
goods CenterStone has rapidly become the industry standard. With many
thousands of specialty retailers already using their Web-based
application, we are confident that Orvis dealers will also be quick to
embrace CenterStone’s iVendix solution. Because this new solution is
internet-enabled, and available 24/7, our dealers will be able to spend
more time during the day on their shop floors with their customers and
still be able to conduct business with Orvis after normal, retail
business hours. Having the best products has always been an important
tradition at Orvis, but being easy to do business with, will also help
Orvis continue to set its brand apart, and it will contribute to the
ongoing success of our specialty dealers. With this new sales order
management solution, Orvis expects to take a leadership role by setting
a new standard for customer service in the fishing industry. We are
hoping that our new B2B solution will also limit the exchange of paper
documents with our dealers and sales reps. An on-line B2B solution will
allow Orvis to conduct business in a paperless manner by reducing the
need for faxes, worksheets and catalogs, and it reinforces Orvis’
commitment to environmental sustainability,” said LePage.

“We are truly excited and pleased that such a
storied brand in the fly fishing industry has selected CenterStone for
their B2B solution. Clearly, Jim LePage and the whole senior management
team at Orvis understand the importance of this initiative, which will
help Orvis maintain their leadership position in the fishing and
outdoor recreation space. The Orvis Company has a long-standing
tradition of providing superior customer service to their specialty
retail community, and Orvis has a well-deserved reputation for the
unrivalled quality of their rod and tackle products. They have built
the brand upon this foundation. B2B software is NOT what has made the
Orvis brand a great one; software development is not their core
competency. That’s CenterStone’s core competency,” said Peter O’Neil,
Executive Vice President, Sales and Marketing of CenterStone
Technologies.

“We interact with hundreds of specialty retailers
every day, and they are very vocal about wanting to conduct business at
their convenience on a 24/7 basis using the CenterStone B2B solution.
And according to these dealers, they spend more of their open-to-buy
dollars with vendors who have online ordering systems like
CenterStone’s. We are confident that Orvis’ decision to partner with
CenterStone will help drive continued growth of the Orvis brand in
specialty retail,” O’Neil said.

Brands that currently use CenterStone’s
Software-as-a-Service (SaaS) model and make the company’s other
solutions available to retail customers and sales reps include: The
North Face, JanSport, Vans, Reef and VF Imagewear, part of VF
Corporation; Pearl Izumi, a division of Nautilus, Inc.; Marmot
Mountain, Ex Officio, Marker Apparel, Adio Footwear and Planet Earth,
brands of Jarden Corporation; Under Armour; Helly Hansen; Perry Ellis
Intl; Geneva Watch Group; Cleveland Golf, and Fidra Golf, part of
Quiksilver; SmartWool, a division of Timberland; RipCurl; Billabong;
Sport Obermeyer; Smith Optics; KHS Bicycles; Dale of Norway; O’Neill
Clothing; Hot Chillys; Petzl; Sole Technology; Icebreaker; Four Star
Distribution; Buck Knives; Fresh Produce Sportswear; Yakima Products;
Patagonia Europe and others.