Top SGB Sports/Fitness Updates

Nike Names Craig Williams President Of Jordan Brand

Nike Inc. announced that effective Jan. 14, 2019, Craig A. Williams will become president of Jordan Brand. Williams joins Jordan Brand from The Coca-Cola Co., where he most recently served as senior vice president, The Coca-Cola Co. and president of The McDonald’s Division (TMD) Worldwide.

SGB Executive Sports/Fitness

Performance Bicycle, ASI Parent Company ASE Files For Chapter 11

Advanced Sports Enterprises Inc.—parent company of retail chain Performance Bicycle, wholesale distributor ASI and five bike brands—on Friday announced it is seeking Chapter 11 protection in U.S. Bankruptcy Court. The company said in a press release that “the move is intended to facilitate the company’s long-term, strategic goals of enhancing profitability and reaffirming its commitment to its employees, vendors and the communities it serves.”

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