Former SFIA Start-Up Challenge Finalist Asensei Raises $2 Million

Asensei Inc., a finalist in the Sports & Fitness Industry Association’s 2017 Start-Up Challenge, has announced the raise of $2 million in investment led by KB Partners, a Chicago-based early stage venture firm focused on the intersection of sports and technology, and Mooring Hitch.

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Peloton To Expand NYC Footprint

Peloton, the in-home cycling and running studio specialist, announced that it will relocate its corporate headquarters to a 312,000-square-foot, state-of-the-art office space at Hudson Commons in New York City. 

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RYU Opens Flagship NYC Store

RYU Apparel is opening a store in Brooklyn’s Williamsburg section. The Vancouver-based fitness apparel firm has one other U.S. store in Venice, CA and will soon open another in Newport Beach, CA.

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Converse Signs Washington Wizards Forward

Converse has signed Kelly Oubre Jr., forward for the Washington Wizards, to a multi-year footwear and apparel endorsement deal. Oubre is expected to wear Nike footwear on court and Converse footwear and apparel casually.

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