Adidas in 2018 produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year.
Category: Sports/Fitness

Retail Reports Roundup – January 28
Retail studies arrived last week around growing consumer demands for free shipping, Nike and Adidas landing among most admired companies, more brands expecting to start selling on Amazon in the next five years and more.
New Era To Sponsor Madden NFL 19 Championship Series
Electronic Arts and the National Football League (NFL) announced Bose, New Era Cap and Snickers as the official brand sponsors of the Madden NFL 19 Championship Series.
Peloton Selects Blackbird To Edit Its Virtual Classes
Forbidden Technologies, developer and seller of the cloud video platform Blackbird, announced that Peloton has chosen Blackbird to edit its on-demand virtual classes.
Trust Performance Hires Rob Aguero As Global Sales Manager
Trust Performance, a leader in multi-link front suspension design, announced that Rob Aguero has joined its rapidly growing team as global sales manager. Previously, Aguero served as manager of sales and business development with Mountain Racing Products and US Brand Manager with Lightweight Cycling Products.
NFL Reports 29 Percent Drop in Concussions During 2018 Season, Practices
The number of diagnosed concussions NFL players suffered in 2018 dropped significantly, indicating that a heightened effort this season — which included two much-discussed rules changes — might have contributed to the difference.

Nike Reopens Blue Ribbon Sports Store
Nike has opened Blue Ribbon Sports, a store designed to serve as a community space for local runners in Santa Monica, CA.

Nike Enters 10-Year Partnership With Major League Baseball
Beginning in 2020, Nike will become the the exclusive provider of Major League Baseball’s on-field uniforms (which will feature a Nike Swoosh), including baselayers, game-day outerwear and training apparel.
Nuun Sponsoring Sarah True, Kayla Kobelin And The Smashfest Queen Team
Nuun announced its support of the next generation of female athletes with the sponsorships of Sarah True, Kayla Kobelin and the Smashfest Queen Team. Nuun will be providing resources, including critical hydration and nutrition support, for these inspiring athletes and advocates across their training, racing, and recovery needs.
NRF: Consumer Super Bowl Spending Expected To Be Down Slightly
American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl next month, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.
Running Industry Association Announces the RIA KICK Show
The Running Industry Association (RIA) announced they will host a working show for their members titled, the RIA KICK Show. The inaugural show, to be held in June 2019 in Denver, CO, will feature 26 presenting brands and have space for 96 retail attendees.

Active Lifestyle Falls Short On CDP’s Rankings Of Environmental Practices
Johnson & Johnson, Nestle, China Mobile and Microsoft did but no firms in the active lifestyle industry scored top marks in CDP’s prestigious annual rankings of corporate efforts to slow climate change. Hanesbrands, Adidas and Puma scored above-average grades.

Aisle Talk Week Of January 21
Top headlines from the active lifestyle industry you may have missed this week, including, Emerald Expositions saying that after canceling Interbike, it is considering two options that could bring a bike element to either the Outdoor Retailer Winter or Summer Market.
Première Vision Launches New ‘Sports Show’ In Portland, OR
Premiere Vision announce the launch of the Premiere Vision Sport Show – a trade show for sportswear offerings in the American market. Hosted in Portland, OR, the first Premiere Vision Sport Show is slated for August 14 through 15 of this year, running alongside The Materials Show.

Skins Files For Bankruptcy
Skins, the Australian apparel manufacturer known for its compression products, filed for bankruptcy in a Swiss Court. The company blamed the global financial crisis that that eventually led to the company taking on too much debt.