CBS and Girls Inc., the non-profit, have joined together to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage, Sunday, February 3, and after the Super Bowl on the CBS Sports Network.
Category: Sports/Fitness
NPD To Acquire Assets Relating To SportsOneSource POS Sports And Outdoor Tracking Business
The NPD Group has signed an agreement with SportsOneSource, LLC (SOS) to acquire assets relating to the company’s SSI Data POS Sports and Outdoor tracking business. SportsOneSource will continue to support the active lifestyle market through its SGB Media publishing properties, including SGB Update, SGB Executive and SGB Today.
JD Sports Sees Revenue Gains Through 48 Weeks
JD Sports reported same-store sales in the 48 weeks ended January 5 were up 5 percent.
New Balance Launches Female-Led Running Campaign
New Balance released an “In Pursuit” campaign promoting its Fresh Foam cushioning line and celebrating female athletes and their ability to exceed goals.
Bern Helmets Announces New Executive Leadership And Advisers
Helmet maker Bern Helmets has appointed a new executive leadership team and board of advisers that is leading the company’s efforts in driving innovation, operational excellence and future growth.
Fanatics And Nike Increase Domination of Sports Licensing
With deals with Wal-Mart and Major League Baseball (MLB) respectively, Fanatics and Nike continue to take bigger chunks of the fan apparel pie.
JSerra Catholic High School To Use Vicis Zero1 Helmets
JSerra Catholic School, one of the top-ranked high school teams in the country that’s based in San Juan Capistrano, CA, announced it has selected the Vicis Zero1 helmet for its football program for the 2019 season.
Equinox Expands Precision Run Program With Standalone Studios Nationally
Equinox announced the expansion of its signature Precision Run program with a Flatiron, New York City-based studio devoted solely to the format, with plans to scale nationally.
NFL Sponsorship Revenue Reaches $1.39 Billion For 2018-2019 Season
Total sponsorship spending on the National Football League and its 32 teams rose 5.1 percent to $1.39 Billion in the 2018-2019 season, according to IEG research. This follows a 5.9 percent gain last year and outperformed the industry, which averaged 4.1 percent y-o-y gains.
Harlem Globetrotters And Baden Sports Announce Multi-Year Partnership Renewal
Baden will remain the Official Ball of the Harlem Globetrotters through 2023; Baden and the Globetrotters will launch “It All Starts with a Ball” campaign to help kids start their journey with a basketball.
Fanatics Specialty Shop Arrives On Walmart.com
Wal-Mart is introducing the Fan Shop by Fanatics on Walmart.com. The site will offer hundreds of thousands of items from professional sports leagues, including NFL, NBA, MLB, NASCAR and MLS, and top brands, including Nike, New Era, Majestic and Fanatics.
Champion Recruits Magic Johnson For Centennial Anniversary Campaign
Champion is partnering with sports legend Magic Johnson to support its centennial anniversary campaign – “100 Years for the Team” – that will explore what it means to be a team. As part of the campaign, Champion will engage with teams small and large around the world to share their passion about teamwork and what it means to them to be a team.
Puma Appoints Chief Sourcing Officer
Puma has promoted Anne-Laure Descours to chief sourcing officer and member of the management board. Puma’s Chief Operating Officer Lars Radoor Sørensen has stepped down to pursue other interests.
Adidas Signs Four Female Hockey Players
Adidas signed four female hockey players, Brianna Decker and Kendall Coyne Schofield from the U.S. Women’s National Team and Canada women’s national team members Rebecca Johnston and Renata Fast.
Adidas Doubles Down On Commitment To Using Recycled Plastic
Adidas in 2018 produced more than five million pairs of shoes containing recycled plastic waste. The company now plans to more than double that figure this year.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal