And1’s national Paint the Park initiative, hosted by the footwear and apparel brand’s newest ambassador NBA Star Montrezl Harrell and fueled by Walmart has restored a popular community park in the Central City section of New Orleans.
Category: Sports/Fitness
Fleet Feet And Girls On The Run Announce SoleMates National Partnership
Fleet Feet has signed on as the official retail and sporting goods partner of SoleMates, a Girls on the Run (GOTR) program that empowers adults to achieve fitness and running-related goals while raising money, support, and awareness for Girls on the Run.
HanesBrands Earns Corporate Social Responsibility Award
HanesBrands, the parent of Hanes and Champion, has earned the CSR Footprint social impact award for supporting at-risk youth in El Salvador.
Varsity Brands Appoints Chief Technology Officer
Varsity Brands, the parent of BSN Sports, Varsity Spirit and Herff Jones, announced that it has accelerated its investment in a digital, technology-enabled future with the addition of Jaime Jaramillo as the company’s first chief technology officer.
Nike Settles Racial Discrimination Lawsuit
Nike has settled a racial discrimination lawsuit initially filed in 2017 by a 15-year company veteran just before the case was heading for trial. Terms of the settlement were not disclosed. A Nike spokesman told Portland Business Journal that lawsuit was resolved to both parties’ satisfaction.”
Colin Kaepernick ‘Dream Crazy’ Nike Commercial Gets Nominated For Emmy
Nike’s “Dream Crazy” commercial, supporting Nike’s 30th-anniversary “Just Do It” campaign and controversially narrated by Colin Kaepernick, has been nominated for an Emmy award for Outstanding Commercial.
Echelon Fit Secures Investment From North Castle Partners
Echelon Fit, the maker of Echelon Fit connected spin bikes and on-demand digital workouts, announced a growth capital infusion from North Castle Partners. The investment comes approximately one year after the official direct-to-consumer launch of Echelon Fit.
MLS, Adidas Partner With Germany FA On Academy Goalkeeping Course
Major League Soccer and Adidas announced a new partnership with the German Football Association (DFB) to train MLS academy goalkeeper coaches and goalkeepers through a series of immersive year-long development courses.
NC State Basketball Accused Of Level I NCAA Violations
The NCAA issued a Notice of Allegations against North Carolina State, accusing the Wolfpack of two Level I violations and two Level II violations tied to college basketball’s recruitment scandal.
BSN Sports Acquires Hillock Sports
BSN Sports, a division of Varsity Brands, announced that it has acquired Hillock Sports, LLC, based in Murray, UT. Hillock has been serving team sports customers in Utah and neighboring states for 20 years.
Bowflex Secures New Advertising Agency
Nautilus, Inc. has named FIG as its creative agency for the company’s Bowflex brand. FIG will handle advertising and creative campaign executions, including TV, social and digital.
Hibbett Sports Appoints Board Members
Hibbett Sports Inc. announced the appointments of Lorna Nagler and Dorlisa Flur to the company’s board of directors. The appointments increase the size of the board to 10.
WIT Fitness To Run CrossFit’s Online Store
Whatever It Takes (WIT) Fitness and CrossFit, Inc. announced they have partnered to have WIT take over the CrossFit online store. The announcement comes several weeks after store.crossfit.com and stuff.crossfit.com were taken down and directed to reebok.com.
Delta Apparel Announces Planned Opening Of Digital Print Facilities In Texas And New Jersey
Delta Apparel Inc. announced that its digital print subsidiary, DTG2Go, LLC will open two new facilities, one in the Dallas, TX area and one in Cranbury, NJ. The new facilities are expected to open in late summer.
Varsity Spirit Launches Brand For Professional Dance Teams In The NBA And NFL
Varsity Spirit announced the launch of Varsity Pro, a new brand centered around professional dance and cheer teams in the NBA and NFL.
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