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IBM Consumer Study Points To Potential Recovery Of Retail And Travel Industries

IBM Consumer Study Points To Potential Recovery Of Retail And Travel Industries

According to the findings of a new global consumer study released by IBM's Institute for Business Value (IBV), respondents surveyed are mostly confident in the safety, effectiveness, and distribution of the COVID-19 vaccines and indicate a desire to return to 'normalcy' after being vaccinated. But different rules, personal preferences, and social norms formed during the last year mean that key industries need to provide more personalized marketing and client experiences to remain competitive and engage successfully with consumers. (Read More)

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