Nike Launches NikeSummerShoes program

Nike Inc. launched its NikeSummerShoes program, which will deliver more than 60,000 pairs of shoes, worth an estimated $6 million, to young people in 21 communities from coast-to-coast to help them get active over summer break through sport, dance and pla

Vasque Inks Deal with Darby Communications

Vasque inked a partnership with Western North Carolina based Public Relations firm, Darby Communications. Effective immediately, Darby Communications will represent media relations Vasque Footwear…

Everlast Sponsors U.S. Amateur Boxing

Everlast Worldwide Inc. has signed a two-year sponsorship and licensing agreement with U.S. Amateur Boxing, Inc., the National Governing Body for the sport of amateur boxing. Under the terms of the agreement, Everlast will be the exclusive boxing equipmen

Active Interest Media Acquires Backpacker

Active Interest Media, Inc. (AIM) has acquired Backpacker Magazine, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. The new acquisition adds to AIM's growing portfolio of enthusiast magazines, consumer shows, boo

Broder Bros. Q1 Sales Slide 4.3%

Broder Bros., Co. saw first quarter net sales decrease 4.3% to $200.6 million from $209.6 million for the first quarter last year. Loss from operations for the first quarter 2007 was $7.8 million compared to a loss of $0.4 million for the first quarter 20

Saucony to Launch Apparel Range

Saucony, Inc. will launch an apparel line for men and women in the U.S. Saucony Apparel will debut at Outdoor Retailer Summer Market 2007 with a retail launch planned for Spring 2008…

Pacific Cycle Should See Strong 2007

Dorel recently issued a statement regarding their upbeat outlook for the 2007 fiscal year. In the Recreational/Leisure division, after two years of limited growth at Pacific Cycle, 2007 is shaping up as a much better year, according to management…

Collective Signs License for Airwalk Apparel

Collective International, LP has granted a license to New York-based Fashion Options for Airwalk branded apparel and accessories in the United States. The initial product offering will hit shelves as early as Fall 2007. To support the Airwalk apparel coll

Fila Taps Fendell for VP of Sales Role

Fila USA named athletic footwear and apparel industry veteran Bruce Fendell as its new VP of sales. Fendell, 51, joins Fila USA after spending the past four years as SVP sales for the On-Field division of Reebok International. Prior to his time at Reebok,