prAna is launching a new merchandising program to encourage retailers to design and build prAna-themed environments in their stores. This focus on merchandising is intended to maximize sales on the retail level, highlight best merchandising practices and
Category: Outdoor
WYNIT Announces Second Annual Outdoor Show Photo Contest
WYNIT, Inc., the distributor of consumer electronics for the outdoor enthusiast, and Olympus Imaging America Inc., announced details for the second annual OR Summer Show Photo Contest, “Spirit of the Great Outdoors.” WYNIT and Olympus are sponsoring the c
Mazer Appointed Demo Marketing Chief
Alain Mazer, who was most recently vice president and director of global marketing at Hot Tuna (International), has joined Pacific Sunwear of California as marketing director of the Demo stores division…
Shareholder: Everlast buyout bid too low
An investment firm with a 2.3 percent stake in Everlast Worldwide Inc. said Monday it will vote against last week's $146 million buyout offer for the boxing equipment maker because it believes the price is too low…
Genesco Explores Strategic Alternatives; Rejects Second Foot Locker Bid
Genesco's Board of Directors has authorized the company and its advisers to explore strategic alternatives which maximize shareholder value, including a possible sale of the company. The company also received a conditional proposal from Foot Locker t
Asics Continues Tokyo Marathon Sponsorship
ASICS Corporation will sponsor Tokyo Marathon 2008 which is going to be held on February 17, 2008. It is the second consecutive year that ASICS will be a sponsor of the running event…
Descente Sees Taxes Stop Bottom Line Growth for Year
During the fiscal year ending March 31, 2007, Descente, Ltd. saw a continuing trend as international expansion once again accounted for a larger portion of the company’s overall sales. Net sales increased 7.1% to ¥75.09 billion ($642.9 mm) from ¥70.13 bil
Foot Locker Abandons Pursuit of Genesco
Foot Locker, Inc. confirmed that it had made a proposal to Genesco Inc. to acquire all of the outstanding common stock of Genesco for $51 per share. In light of Genesco's public release on Thursday, Foot Locker announced that it was no longer pursuin
Freestyle Brings Marketing Team In-House
Freestyle has launched a broad initiative to restructure its business bringing all sales, sales support, marketing and graphic design in-house to its Newport Beach headquarters. The company also expands its print and online advertising efforts, and secure
Vaude to Launch New Footwear Line
Vaude will be launching a new footwear line that will be backed by a specially devised custom-fitting shoe design. The company has brought together a new team that been working on the line for two years. VAUDE product manager Marco Lachner and his orthopa
Hibbet Sports President Priddy Resigns
Hibbett Sports, Inc. President Brian N. Priddy has resigned to pursue other interests. Priddy's duties will be distributed among the company's senior management…
Edwin Watts Acquired by Sun Capital Affiliate
An affiliate of Sun Capital Partners, Inc. has acquired Edwin Watts Golf Shops, LLC. Headquartered in Fort Walton Beach, Florida, Edwin Watts Golf is a multi-channel retailer of golf equipment, apparel, and accessories through 66 retail stores, in ten sou
Payless Q1 Net Income Rises 8.1% on 5% Comps Gain
Payless ShoeSource, Inc. saw first quarter net earnings increase 8.1% to $38.9 million, or 59 cents per diluted share, from $36.0 million, or 53 cents per diluted share in the same quarter last year. First quarter 2007 comparable store sales were up 5.0%,
Old Spice to Sponsor AND 1 Mix Tape Tour
Old Spice has signed on as the presenting sponsor of this year's AND 1 Mix Tape Tour, the street basketball entertainment tour featuring the world's best playground players. Old Spice will have a prominent presence in the AND 1 Mix Tape Tour�
EMS Inks Sponsorship Deal with Scout Show
Eastern Mountain Sports will serve as title sponsor for this week’s Connecticut Rivers Council Scout Show Boy Scouts of America 2007 in Hebron, Conn. This “jamboree,” expected to draw over 7,000 boy scouts, is a 3-day festival featuring outdoor activities
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