Newton Running named Craig Heisner as its president, effective immediately. Heisner most recently served as VP of marketing, sales and product merchandising at Li-Ning, where he led the Chinese company’s introduction into the U.S. market…
Category: Outdoor
Skins Appoints New General Manager of North America
Skins Compression appointed Johnny West as the new general manager of North America. Most recently West served as director of brand and sports marketing for 2XU North America…
Teva Launches Global TevaSphere Campaign
Teva, which is owned by Deckers Outdoor, announced its biggest marketing launch to date. The new integrated marketing campaign, “Unfollow,” launches globally supporting the debut of TevaSphere footwear – a collection of outdoor cross-trainers built with a
PHIT America Calls for PEP/PHIT Act Support
PHIT America, a coalition of leading sports and fitness industry companies and organizations, is urging the industry this week to promote and advocate for the PEP Program and the PHIT Act…
Inov-8 Announce Athletes Team
Inov-8 selected a group of 37 athletes for this year’s U.S. Team. The group includes CrossFitters, trail runners, marathon and ultra-marathon runners, triathletes, and new this year, obstacle racers…
SFIA’s 14th National Health Through Fitness Day Kicks Off Next Week
With the Sports & Fitness Industry Association (SFIA) preparing for its 14th Annual National Health through Fitness Day event next week (March 13) on Capitol Hill, the SFIA is asking the entire industry to go online to advocate for PEP funding and the PHI
European Cyclists Federation Launches Eurovelo.com
The European Cyclists' Federation (ECF) has launched its cycling touring web platform, www.eurovelo.com, which provides a wealth of information to those wishing to cycle the EuroVelo routes, a long distance cycle network crisscrossing Europe…
Klaus Obermeyer Receives Industry Achievement Award
SnowSports Industries America (SIA) presented the Industry Achievement Award to Klaus Obermeyer, a German native well known throughout the industry for his Aspen-based skiwear company, Sport Obermeyer.
Pro Guide Direct Hires Director of Business Operations
Pro Guide Direct hired of Dominic Santarsiere as director of business operations. The e-commerce startup is offering professional guides, outfitters and non-profits an affiliate marketing program to enable them to earn income from every item on their gear
Keen to Launch Twitter Campaign Around CNX Launch
In late March, Keen will be hitting the road on a Twitter tour of several cities along the West Coast introducing the CNX collection through a series of fun and daring challenges to its Twitter fans…
Deckers Outdoor Eyes Some Recovery in 2013
Deckers Outdoor reported earnings declined in the fourth quarter with warm weather early in the period leading to a revenue shortfall in its flagship Ugg brand. But Deckers still offered an upbeat outlook, predicting sales would climb 7 percent in 2013, d
Groupe Go Sport’s Courrir Banner Post Sold Comps Growth in 2012
Groupe Go Sport, the third largest retailer of sporting goods in France, reported consolidated net sales reached €675.6m ($905 bb) in 2012, up 0.7 percent on a same-store basis in currency-neutral terms. At Courir, the company's specialty runni
Big 5 Returns to Black in Q4
Big 5 Sporting Goods Corp. earned 4.0 million, or 19 cents per share, in the fourth quarter ended Dec. 31, rebounding against a loss of $9,000, or less than one cent a share, in the year-ago period…
Bogs Q4 Revenues Impacted by Mild Winter
Weyco Group reported wholesale net sales its Bogs and Rafters brands collectively decreased 7 percent for the fourth quarter. The decrease was primarily due to lower fourth quarter 2012 sales of the Bogs brand in the U.S. due to the mild winter…
Emerging Markets Fuel Oakley, Ray-Ban Growth
Luxottica Group expects emerging markets to help its Ray-Ban and Oakley brands sustain growth rates in the high single-digit and double-digit ranges respectively in 2013…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal